Innovative drugs are characterized by difficulty, long cycle, and high risk, making it difficult to benefit from them. Compared with innovative drugs, generic drugs have the same active ingredients, dosage forms, administration routes, and therapeutic effects as original drugs. Because their prices are much lower than original drugs, they once became the darling of the pharmaceutical market. However, they have a short cycle, low investment, and Improved new drugs with low risks and high returns are favored by policies and markets. It has also become a hot spot for drug research and development.

How can generic drugs break through the siege of involution? How can improved new drugs seize the opportunity? Project establishment is the key for an enterprise to lead the overall situation, and it is the first step for an enterprise to build competitiveness. A clear and scientific project establishment strategy not only allows companies to exert their strongest combat effectiveness in the market, but also helps companies save costs and resources. Based on this, the Pharmacy Circle will hold a "Steady and Accurate" Forum on Generic Drugs and Improved New Drug Projects at the Suzhou International Expo Center on August 15-16, 2024, inviting industry experts to gather wisdom, make suggestions, and plan for the future together!